A brand set to positively impact peoples lives by helping them to get the most out of themselves.

From the initial meeting I knew this was going to be a brand of substance, one that would not only speak to people on a physical level but also an emotional and spiritual one.

Taylor Rank (Coach Rank), new to New Zealand, was seeking a brand to introduce his specific approach to training to this new kiwi market.

We set about uncovering and defining the brand’s foundation, and name through our strategic process. Our brand development process revolves around the identification of a ‘simple idea’ - that one fundamental concept that is the reason why the brand exists in the first place or indeed what makes it so damn good.