Introducing a new experience of emergency care in the Central Coast community – EUC, Emergency Urgent Care.

A new concept of treating urgent and emergency care needs, which sits in between the emergency department and your Doctor. No emergency department wait times, no appointments necessary, walk-in, seven days a week to find a team of specialist emergency physicians and services.

We worked with the team to uncover the name for the care clinic, located on the Central Coast in Australia. The name needed to be accessible, local, direct and caring. We are Australian and we say what we are. We are known as the place to go for Emergency and Urgent Care. We are the… EUC.

The MVB identity drew inspiration from the colours of the beachside location, and the unmistakably iconic Australian bush, eucalypt tree. We needed an identity that would in an emergency immediately communicate that you’re in the right place. Customised care cross icon is a beacon to those in need, also representing the bright Australian sun and sense of hope and positivity that comes with knowing you are taken care of.