Mums on parental leave and stay-at-home-mums can struggle with feelings of loneliness and lack of adult connection. Becoming and being a mum is hard and having a supportive community is vital to positive mental health and wellbeing.

Introducing startup MumSocial: The go-to platform for all kiwi mums.

A trusted community for mums to connect and find support among peers in the parenting journey.

•Supports mental health and wellbeing
•Information exchange
•Social connection
•Family event directory
•Exclusive membership discounts. 

The startup needed an MVB (Minimal Viable Brand) identity to communicate the value of bringing this community together in an online space which is supportive, accessible and social. One that recognises the importance of having a supportive community and just how vital that is to positive mental health and wellbeing.

The identity was born from the main theme of connection and togetherness, the smile icon is the connector that lifts us up and brings us together.

A bold palette which balances the gorgeous softness of motherhood and the vibrancy of an online active and social space. Complimentary graphics feature large soft rounded corners and shapes, which create a playground of curves and smiles.